One of the bigger transformations in the digi age is how we read. We all love our books, but the fact is that e-books are coming in a big way. They are easy to get, they are flexible and able to run sounds and interactive pictures, they are cheap and when the business matures, who knows what cool features they will get?
Yet, they are not as big as I imagined them to be, though.
Perhaps 2 out of 10 of my friends seem to have a Kindle app. On the one hand, this is rather disappointing since this is where I hope to make a living one day, in the e-book entertainment industry, on the other hand it is great there is a lot of potential for growth. I refuse to believe they just don't read. Ever. It's possible, but sad.
Assuming they do read, naturally the biggest obstacles are preconceptions. People think an iPad or Note, or even a smartphone is just not offering the same experience as a regular, brick-like book would and therefore are in no rush to change their monthly visits to a bookstore into an anytime visit to Amazon.
The other problem is Kindle itself. Amazon, why did you name the device and the whole e-book brand with the same name? I keep hearing from people that they would love to read an e-book one day, but they have to check out on how to get a Kindle device. I keep explaining it is not a device they truly need, even if it is very nice, but an app, available on nearly any platform.
Next time drop the "Kindle" from the devices you device and call them the Whitepaper, the Fire or even THE Book, and call the experience of downloading e-books into any device Kindle. Make sure your customers understand the difference between an easy-to-get app and something hard-to-aquire physical.
Thx.
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